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Finishing Touches Underway On Virgin Hotel At 1225 Broadway In NoMad, Manhattan


Virgin Hotel at 1225 Broadway. Rendering by Stantec


BY: MICHAEL YOUNG AND MATT PRUZNICK 8:00 AM ON AUGUST 30, 2022


Finishing touches are wrapping up on the Virgin Hotel, a 38-story tower at 1225 Broadway in NoMad. Designed by Stantec and developed by Lam Group, the 476-foot-tall structure will yield 300,000 square feet with 460 rooms managed by Sir Richard Branson of Virgin Group. Flintlock Construction Systems is the general contractor for the Midtown, Manhattan property, which is located at the corner of Broadway and West 30th Street, a short walk from Koreatown and the Flatiron District.

Since our last update in February, exterior work has concluded on the podium levels, including the black metal screen on the southwest corner, and the sidewalk scaffolding has been partially dismantled. Virgin’s signage has been installed on the northwestern end of the lower levels, with another logo set to be installed on the northeastern corner. The remainder of the sidewalk scaffolding should be taken down in the coming weeks.



1225 Broadway. Photo by Michael Young


1225 Broadway. Photo by Michael Young


1225 Broadway. Photo by Michael Young


1225 Broadway. Photo by Michael Young



1225 Broadway. Photo by Michael Young


1225 Broadway. Photo by Michael Young


1225 Broadway. Photo by Michael Young


1225 Broadway. Photo by Michael Young


1225 Broadway. Photo by Michael Young


The 22,000-square-foot mini golf franchise “Swingers: The Crazy Golf Club” has opened in the building’s cellar levels. The following photo shows the striped awning over the entrance to the facility.


Hotel amenities include an outdoor swimming pool with lounge areas atop the multi-story podium.


1225 Broadway. Photo by Michael Young


White curtains hang inside many of the hotel room windows on the eastern elevation facing Broadway, signaling interior work is nearing completion. Furniture and other equipment can be seen through the floor-to-ceiling glass in the multi-story podium.


1225 Broadway. Photo by Michael Young


The lower floors feature a double-height atrium that is anticipated to house amenity spaces for guests.


1225 Broadway. Photo by Michael Young


1225 Broadway. Photo by Michael Young


YIMBY predicts 1225 Broadway will wrap up work and open before the end of the year.



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